For

Sales Reps

who want to close more deals

The top 1% of sales reps aren’t using magic to close more deals. They rely on three fundamentals to increase their close rate consistently.

START CLOSING MORE DEALS

You don’t need more leads. You need a higher close ratio.

If you’re already getting calls, demos, or meetings, the biggest lever is converting more of your current pipeline but also new prospects. Most deals stall because the buyer doesn’t feel clear enough to decide, objections show up late and derail momentum, and follow-ups drag because there’s no confidence behind the “yes.”
Applying these principles has helped me enhance my communication, elevate my confidence and significantly increase my closing rate
from an average of 20% close rate to upwards of 30%-40% close rate increasing my commissions by 10k in just one month. Joes methods are not just theoretical they are practical powerful and proven to work
Oren Y.
Banking
I personally increased my sales, have seen an increase in my closing ratios and have become a top performer in my company. I have increased my income by an additional 50k a year.
Rick Gonzalez
Dental
I highly recommend it to any salesperson who wants to grow and achieve real success in the industry As a result of this course, I was promoted, and received a raise.
Alex Chen Hiossen
I no longer had the fear of talking about my offer that was a huge transformation for me! This course helped me transform my close ratio and add at least 2-3 more closed deals which translated to an extra 5k in income in 6 weeks time.
Shaundel Rodney
Insurance
As a seasoned sales professional I am able to understand that sales is more than techniques and features. It’s about communicating clearly the concepts thought in this course with Nir’s guidance, and this has assisted me in funding more loans. I was closing 5-10 loans a month and now I am closing between 10-15 loans a month which translates to an increase of 15-20k a month.
Robert L.
Mortgages.

The Three Core Principles For Selling Anything To Anyone

This isn’t about scripts, pressure, or “performing.”
It’s a simple set of principles that makes your conversations clearer, your value stronger, and your closes more consistent.

Create clarity fast

Create clarity fast - Prospects move when they understand what’s changing and why it matters.

Build real buyer confidence

You’re not “handling objections,” you’re removing uncertainty before it grows.

Guide the decision

The best reps don’t chase. They lead the buyer to a clear next step.

Built for sales reps who want consistent wins​​

This is for you if you:

Have a solid offer but deals still slip

Refuse pushy tactics and scripted lines

Want a repeatable process you can trust

Want to close deals without changing your personality

What you’ll
walk away with

A repeatable conversation framework you can use on every call

Clear ways to prevent objections (not just react to them)

A stronger close process that feels natural

Practical prompts and tools you can apply immediately

A system built to increase close ratio, not just “sound better”

Meet

Nir Sadeghan

Nir Sadeghan isn’t a sales guru detached from reality; he’s in the trenches every day, navigating the same modern sales landscape you are. Because he’s actively selling, he knows exactly what it takes to grow your career in today’s market. With a background spanning banking, wholesale mortgage, and medical sales, Nir has seen it all. from major market highs to the 2008 crash. He created the Joe Shmo Guide to Sales to share practical, trust-based principles that help everyday reps close more deals through authentic connection rather than high-pressure scripts.
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Book Your Strategy Call

Choose your program

based on the result you want

Course Only

Increase your
close ratio by 10%

Best for: reps who want a self-paced system they can implement immediately.

Includes:

  • Instant access to the full course
  • Resources, worksheets, and prompts
  • Lifetime access
Get Started

Group Coaching

Increase your
close ratio by 15%

Best for: reps who want a self-paced system they can implement immediately.

Includes:

  • Everything in the course
  • Live group coaching for a shorter, focused timeframe
  • Practice + feedback on real scenarios
  • Replay access
Get Started

One-on-One Coaching

Increase your
close ratio by 20%

Best for: reps who want personalized deal strategy and faster correction.

Includes:

  • Everything in the course
  • Private coaching sessions
  • Deal review + close strategy for active pipeline
  • Customized action plan to raise close ratio quickly
Get Started

What changes when your close ratio improves

You make more money from the pipeline you already have, follow-ups get simpler, and your confidence rises because your process is consistent. Deals move forward without pressure because buyers feel clear and ready to decide.
Book Your Strategy Call

Frequently Asked Questions

How fast can I implement this?

Immediately. Most reps start using the principles on their next call.

Is this only for corporate sales?

No. The principles apply across industries and sales settings.

How long do I have access?

Lifetime access for the course.

Do you guarantee results?

Results vary based on effort and application. No specific outcomes are guaranteed.
Book Your Strategy Call

Close more deals in the next 60 days

If you’re already getting calls, demos, or meetings, the biggest lever is converting more of your current pipeline and getting new clients . Most deals stall because the buyer doesn’t feel clear enough to decide, objections show up late and derail momentum, and follow-ups drag because there’s no confidence behind the “yes.”

Book Your Strategy Call

Book Your Strategy Call